Category Archives: Designs & Designers

Where can you hope to be after a fashion design course ?

The Indian fashion industry is surging forth on an all-time high. The women’s apparel market, with a 12% growth rate, leads the growth trend. Other high-growth categories include innerwear, kids wear, plus-size apparel, work-wear, industrial textiles and home textiles.

While the domestic market itself is huge, exports are also booming. The ‘Made in India’ tag is no longer looked down upon as a low quality product. India is now everywhere on the global fashion radar. The Indian label now signifies good quality and high fashion. We are now even giving China competition.

A bevy of international fashion houses have their presence in India and many international designers are working in tandem with Indian designers who are renowned for their flair and attention for detail. Those that produce traditional garments are singled out for their ornate craftsmanship. So the opportunities are tremendous regardless of whether you’re working with an export house, a design studio, a retail outlet or running your own show (your own label/outlet).

Once you’ve learnt the ropes and worked as a designer for a few years, you can hope to move up to the level of senior designer. In this position, you’ll lead and instruct a team of designers. You will ‘direct’ their creativity to deliver the buyer’s specific style requirements.

fashion production

garment designing

You will monitor the output of the team to ensure that compliance with the technical specifications and quality parameters are met. You’ll analyse global trends while keeping a close eye on the market in general and the competition in particular, in order to develop new designs. As the head/principal designer, you’ll plan the entire collection for forecasting next season and oversee production plus organise trade/fashion shows.

Having mastered the ropes, you could even consider starting your own export or fabrication business. The retail market for readymade clothes is booming, and you could supply your own line of fashion wear to the domestic market or start your own boutique. In fact, the possibilities are endless.

Then there are other allied options in the fashion business including fashion styling, fashion writing, brand management, photography, style consulting and visual merchandising that you could consider somewhere down the line.

Enter the world of Armani!

Jennifer Lopez Oscar 2010 in Armani creation

The looks of fashion icon Jennifer Lopez and George Clooney caught the imagination of every creative eye at the Oscar Red Carpet in 2010. The man behind this sizzle was none other than Giorgio Armani, one of the leading designers of all time. He is the president and CEO of the Armani Empire. Armani is one of the leading fashion and lifestyle design luxury brands with around 5000 direct employees and 13 factories.

The biography of Giorgio Armani is like a movie script – a window dresser, who became Italy’s most successful designer, worth $ 4.1 million in 2007. Born in Piacenza, Italy in 1934, he studied medicine at the University of Piacenza. But he gave up his studies after two years in order to pursue his dream career in the world of design.

Beckham in famous Armani suit

He began his new chosen career by accepting the job of a merchandiser at the departmental store in Milan. Armani is a true visionary. He paved his way from a merchant to a fashion designer for Nino Cerruti, and then to a successful freelance designer. But this did not suffice his hunger for something remarkable. He and his friend Sergio Galeotti partnered to launch Giorgio Armani brand in 1975. Griogio received his first international fame in 1980. He was cemented in the public imagination for dressing Richard Gere in American Gigolo. He is synonymous to the famous ‘unstructured jacket’ in the eighties – the revolutionizing fashion statement of all time. Another creation under Armani’s umbrella is the ‘soft shouldered suit silhouette’; which remains a staple of today’s designs. The signature of Armani’s designs ‘evergreen aesthetics and ageless elegance’ has surpassed the ravages of time and retain their popularity years after years.

Armani chocolate

Mr Armani is a perfect blend of fashion, style, creativity and entrepreneurial skills. He initially started with a men’s and women’s ready-to-wear line. With his sensible and precise business strategies and quality design quotient; he has been able to expand his reach by many folds. He now presides over a stable of collections, including his signature Giorgio Armani line, Giorgio Armani Privé, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Teen, Armani Junior, Armani Baby, and Armani Casa home interiors, offering a choice of lifestyles to the marketplace. Today, the company’s product range includes women’s and men’s clothing, shoes and bags, watches, eyewear, jewellery, fragrances and cosmetics, and home furnishings. Recently, Armani group has also started designing mobile phones, chocolates, hotels and resorts.

His achievement is acknowledged by various bodies across the world. During his career Mr. Armani has received many local and international awards. These include the Commendatore dell’Ordine al Merito della Repubblica, and Grand’Ufficiale dell’Ordine al Merito della Repubblica (Italy’s highest government awards), and the Award for Best International Designer, Lifetime Achievement Award for men’s wear and for art and fashion from the Council of Fashion Designers of America. In 2006 he was awarded an Honorary Degree from London’s Central Saint Martins College of Art and Design, and in 2007 he received an Honorary Degree in Industrial Design from the Politecnico University of Milan.  Mr. Armani has served as Goodwill Ambassador for the United Nations High Commission for Refugees. In 2003 he was honoured with the inaugural Rodeo Drive “Walk of Style” Award for his pioneering role in bringing the worlds of fashion and cinema together. In 2008, in Paris, the President of the French Republic, Nicholas Sarkozy, conferred the order of the Légion d’Honneur on the designer.

In short …

……. ‘Elegance, harmony, style, glamour, success, fame, talent, passion, perseverance & business’ encompass the stupendous world of Armani!!

Rock & Roll – the inspiration of Donatella Versace

Throughout the ages, women have been pampered by men; and today, fashion designers adorn them in every possible way. The fairer sex comes in all shapes and sizes. Not all can boast of curves to raise eyebrows. The shapelier ones want their already curvaceous figures enhanced while the not-so-fortunate try desperately to hide their flaws.

And that, my friends, is where fashion designers come in.
Every fashion designer has his/her own unique style of designing and today’s high octane world of fashion includes distinguished names like Hemant Trivedi, Rohit Bal, Ritu Kumar, and Manish Malhotra. And on the international scene: Donatella Versace, Tommy Hilfiger, Valentino, John Galliano and Ralph Lauren. They thread, weave, turn and twist and mould the female form into indescribable loveliness.

Today’s fashion designers have breached the boundaries of imagination and gone beyond the mundane to bring a remarkable variety to the world of glamour. And yet there is no end in sight; the fashion world is always looking for new talent.

The world of fashion is immense and as diverse as can be. Many people are of the notion that fashion is limited to clothes. Not so. Fashion is what makes one’s personality - from your head to your toes. And that means your brand of hat, that designer necktie you are not wearing, and your choice of shoes. You may be decked in the very best and most expensive ensemble but that wrong shade of lipstick will earn you the label of a ‘horror.’ Every fashion designer must know and maintain balance and harmony.

One of the indisputable luminaries in today’s world of international fashion is Donatella Versace. Born in Calabria, Italy on May 2nd, 1955 Donatella is the younger sister of slain designer Gianni Versace. Captivated by fashion at a very young age, this gifted designer teamed up with her brother and shot to fame when she took the Versace label to heights as yet unreached by others. Her rise was meteoric. After the death of her brother, she took charge of the company, and displayed an uncanny talent for public relations. Using celebrities like Elton John, Madonna, Demi Moore and many others, she equated Versace with stardom and turned a crumbling Versace into the empire it is today.

Her extremely sexy styles continue the practice of blending fashion with Rock & Roll – a trend started by her brother, Gianni. Her customers are well groomed and sexy and bold enough to be the focus of attention anywhere they go. The front rows of her fashion shows are almost always occupied by a galaxy of stunning stars. Some of her more famous clients comprise Elizabeth Hurley, Camilla Parker-Bowles, the uninhibited Madonna, Christina Aguilera and Elton John. The late Princess Diana too was once part of her clientele.

Today, Donatella efficiently manages the roles of mother to two children and businesswoman. Her designs occupy a special place in the enchanting world of fashion. She has achieved universal appreciation and fame for her work and is always setting higher goals for herself.
She is often heard to quip:

My inspiration is still Rock & Roll, but now it’s lady Rock & Roll. The look is more refined, and more glamorous.

She adamantly states that baggy styles and androgynous fads are a definite no-no at Versace. She goes in for short skirts, plunging necklines and daring slits. Her choice is strong colours like black or white which make a big impact, and she favours bold prints of feminine florals.

She strongly advises wearing skirts that fall a few inches above the knee, adding that patent leather along with beads or glittering sequins should never be passed up as they are an excellent way to attract attention. She herself is known for her flashy prints, courageous slits, and provocative sexuality.

Donatella directs the production of a number of collections every year. She also owns ‘Versus,’ a company which was given to her by her brother and which has gone from success to success in the last ten years. She is separated from her husband Paul Beck by whom she has two children, but the ex-husband continues to attend to Versace’s advertising.

Donatella Versace is the brains behind the chic hotel, Palazzo Versace, in Australia. This hotel, which means ‘Versace Palace’, opened in September 2000 and carries the Versace seal. It is the only 8-star luxury hotel in the world and has 200 hotel rooms and suites and seventy-two neighbouring condominiums, three restaurants and a private marina.

This glamorous designer has homes in various parts of the world and is leading a life that only the very rich can live.


Post your question

Earlier Post

What are the eligibility to apply for CEED?
Candidates must either have completed or be expecting to complete any of the following, by July 2013:
  • Bachelor's degree in Engineering / Architecture / Design/ Interior Design or equivalent (4 years duration after 10 + 2)
  • Professional Diploma in Design (NID/CEPT or equivalent of 4 years duration after 10+2)
  • B.F.A. (4 year professional programme, after 10+2)
  • G.D. Art (5 year programme after 10th) with one year post qualification professional experience.
  • Master's degree in Arts / Science / Computer Applications
  • Please Note: Students with any Degree in a three year Bachelors programme are not eligible.
What are the dates for NIFT and NID? What about CEED?
The dates for NID and NIFT are announced in October and November respectively. These dates are updated on our site here and here
Dates for the CEED exam are updated here
We also announce all important dates on our home page, so keep an eye out there for all the latest news.

Aswathi Raza.K

NID GDPD & NIFT Rank 3 - Year 2012 - Kerala

Hey to the AFD team,
And thank you to all teachers who have taught me and had contributed a huge fraction to my beating the competition and getting into NID. (Especially to anjana mam, Tulip mam, Denny sir, and Julie mam) I had gotten this advice before the interview and it had helped - Don't prepare ready-made answers. Discover yourself and be plain honest.

Thanks again to AFD

Akash Sheshadri

NID GDPD 2012 - Delhi

Hi Afd, Wish to inform you that my son Akash sheshadri, has got admission to NID, Ahmedabad. Thank you for the coaching and other inputs given by you for the studio test and interview which helped him a lot. Regards,Sheshadri iyer

Madhavi Singh

Rank 1 NIFT - B.Des 2011 - Delhi

To prepare for the NIFT Entrance Examination, I attended the one-month Creative Ability Test summer workshop and the week long Situation Test workshop at AFD and also attended a 5-day Situation Test workshop at another Institute in Delhi. The experience at AFD was amazing and the faculty is brilliant. The support I got from AFD was very encouraging and of great help. The atmosphere in the classes is very friendly. I learnt a lot from the classes and I owe a great deal to AFD for my success in the NIFT Entrance Examination. I take this opportunity to thank everyone at AFD specially Ms. Julie James and Somdatt Sarkar for their help and support

Diti Mistry

Delhi - NIFT Rank 137 Year 2011

Hello I'm thankful to the AFD coaching. I took for 5 days for the preparation of NIFT situation test. I got through NIFT with the rank of 137. Thank You.

Akshan Ish

Delhi - NID PGDPD Graphic Design Year 2011

I've been selected for the Graphic Design PG program in NID. I am very grateful to AFD for guiding me through the process.You would also be happy to know that quite a few people (Shitij Sood, Anupriya Arvind, Girish Krishnan, Yaju, Avjit) from our AFD IGP, Delhi class have also been selected to NID.Thank you so much for all the support!


Aakanksha Gaur

NID PGDPD Delhi - Year 2011

I have got through NID PG Programme for Information and Interface Design at Bangalore and I am in the waiting list for Design for Digital Experience. Have to thank the AFD team for their guidance and support.

Anupriya Arvind

Delhi - NID PGDPD for Graphic Design and New Media Design., and qualified CEED AIR 38

Anupriya this side. ! was in your Delhi centre for , weekend PG coaching course. I had appeared for NID PG and CEED, and i am very happy to tell you that thanks to AFD have cleared NID PGDPD for Graphic Design and New Media Design., and qualified CEED with an All India Rank of 38, score of 61 on 100 and a percentile of 98.2. I know I have not been in contact much since the coaching ended..but I attribute it to my hectic college n internships n placements. So anyway...i"d really like to thank the entire AFD team for their guidance, help n support. Al the effort u guys took in getting guest lecturers from India n abroad, n d teaching material n resident faculty was remarkable! it was all because of you guys that this was possible. i have been a part of AFD since 2007 (my NIFT days)....n i have never been disappointed ever since. Julie..u have been really helpful..coz u let me join d classes initially 4 a test run..without payment just cause u had faith in me..n i am really grateful 2 u for that.

Anyway...Now i have to go in for the studio test and interview round for NID n CEED and will need some guidance and input regarding that as well. so i'l be in touch with you asap. specially like to mention Gargi n Ashima...they have been incredible in their efforts! pls let me know hw do we go about this in..hw do v take it from here.


Bhopal - NID UG - 2008

I want to express my gratitude towards AFD whose eveready excellent guidance and training have contributed to my unique success. Im overawed with AFDs support. Without AFD, getting into NID was unthinkable .I came to know about NID through AFD only it helped me from starting till the end. Im very happy & I will strongly recommend all the designing aspirants to join AFD. Whatever we learnt in the class, exactly same was asked in NID. It was my pleasure to learn from such a nice & experienced .teachers like JULIE MAM , RUCHA MAM , etc Thank you mam !

Anubhav Ganguly

Allahabad NID PG 2008

Dear AFD!! First of all I would like to introduce about myself I am Anubhav Ganguly I am from Allahabad and I am registered student of AFD.I have enrolled for the program NIFT/NID Ug Combo Pack 2008.

AFD has truly given me a hope to entering into the top Indian Fashion colleges. Earlier when for the first time I gave my entrance test for NIFT 2007 I didn't knew a single thing about the paper and how about it should be approached, the type of questions that will be coming and how to maximize my chances of getting into some of the good fashion colleges. I came to know about AFD as i was seriously needed a help to get my next attempt a successful one. Though I have yet waiting for my results. I came to know about AFD through google search and frankly speaking I searched a lot of coaching institutes before deciding at last going with AFD. According to the quality, content and fees wise AFD was the best according to my needs. There was range of options that students can choose according to his/her needs which i felt the best about.

When I received my first consignment for my particular course it kind of generated some inner confidence in myself and from that moment I started thinking that i can really make it condition If I work hard. I particularly choose AFD because they have some of best faculties who can help you in their best possible way they can. The mock tests is the most which helped me to know what is NIFT/NID all about .I would like to gratify my special thanks to the AFD members who boosted a lot confidence in myself and fairly know this much with their continuous help I did a lot better than my 2007 NID paper. The books they provided right from the Drawing Ability to Creative ability were sure speaked for themselves. If one really solves them and go through it sincerely I believe that he has the greatest chances in getting to any of the premium fashion or design Institutes. Their part of labour is truly speaking for themselves because they the highest number of student ratio who cracked NIFT/NID examinations according to my personal sources than any other coaching institutes. I would surely recommend any budding designer or fashion designers who really want to get into colleges like NIFT/NID should go for AFD.

I only feared that the questions that are asked are not really very difficult to attempt. But thanks to AFD once again the practice with their mock papers made my fear vanished as soon as I saw the paper. I was just scared that may all the ideas come into my mind just for 3hours during which Iwas attempting the paper because it's only ideas and a creativity that can only make u sail smoothly which I believed.

Once i started attempting the question Thanks to God that my ideas and creativeness started to flowing in my mind rapidly

Kashmira Hajra

Kolkata- NIFT B. Des Rank 120 - 2007

I would like to give u gr8 thanks 4ur help, we got for those 4 days in kolkata, during nift situation was a gr8 help,, now i understand wat ur criticism and praises have worked.results have not cum out but still i cant stop thanking u over and over again,,, u were amazing teacher,, i thank AFD also for providing us those classes which i believe all my mates agree to b very helpfull..

hope all our as well as ur effort be fruitfull...

Sucharita Ghosh

MIT , Pune 2007 - Kolkata

AFD helped a lot but i believe the theory was equally hard so afd should give courses for that too. an audio visual course could be made........more aptitude tests should be undertaken thank you so much for being there for us

Ishan Kanwar

NIFT AIR 570, Symbiosis, Apeejay, Pearl

hello mam, My AIR is 570 and i am into the nift banglore campus in the accessory design (business and corporate) dept. my experience through every phase was really cool and comfortable but my most important period had been the coaching at kottayam. since i got 2 know 'bout everything regarding the nift's entrance there only so it was the backbone of my success. henceforth i really feel it not only necessary but compulsory 4 all hard core aspirants of all the design schools as its been the most important factors in my sucess not only at nift but also symbiosis, pearl & apeejay inst. of design really mam i'm very very thakful 2 u. the only suggestion ... plz have ur programs of short periods in delhi and other places.

Gurinder Kaur

NIFT M. F. Tech 2007

AFD provides an excellent study material. It helped me a lot while i was preparing for nift mftech entrance. It is all because of afd faculty that I have been selected for M.F.Tech programme in Delhi.

Anupriya Arvind

NIFT B. Des Rank 119 2007 - Kolkata

Dear Julie Madam, I m grateful 2 the AFD team 4 all their hard work n guidance. Im proud 2 say that I have got an all India rank of 119 & the credit goes 2 the entire team of AFD! . I am really indebted 2 u 4 competing in nift, srishti & symbiosis. The material u sent me was very good. It gave me a very clear picture of what was going 2 be asked in the written test. Having crossed that hurdle, I joined your situation test workshop in Kolkata. Under the able guidance of Rajiv Sir, i learnt the skill, time management and effort required 4 the test. U made me see the kind of talent I had & helped me 2 showcase it at the right time & place . Just wish I had known about u before the NID exam, then I would have definitely competed there too. You have been instrumental in shaping my career n I m never gona forget u!! If anyone reading this, is interested in designing, then pls. Join AFD coz they r the best people around 2 help u


IDC 2007 / NID PG SDM - 2007

Dear Madam, I am Pavan, Architect from Hyderabad. I am a former postal student of AFD for CEED exam. Now i am in NID, Ahmedabad. I got admission here in PG in Strategic Design Management in May, 2007.

And today after noon, IDC, IIT Bombay results are announced for their M.Des program. Thankfully, i got the admission in their M.Des, Interaction Design program also. I appreciate you for your help and material provided to me. I hope you to continue to create awareness among students community about design courses across India and the respective prospects in the stream.


2nd Rank NIFT B.F Tech / NID - GDPD

I am happy to inform you that I have been selected for admission in NID ..Your IGP postal course was of great help in cracking this tough examination..Thank you for your help and support.

Piyush Anand


i m glad to be the student of Afd who taught me how to walk on the zig-zag road of NIFT. The competition was really tough because there were limited seats and too much students. Inspite of tough competition afd explored our skill and made us master over toughness. I was having the skill and effort but that was of no use unless there is confidence which i got from Afd classes.I thank you very much for the efforts which Rajiv sir and Afd made to make our base strong to chase nift situation test. Finally i m in nift and i too got selected in symbiosis. But going in nift bcoz my dream was NIFT and afd helped me to achieve my dream. Thank you teacher's and thank you AFD.

Anita Ann Babu

Symbiosis 2007

I am happy to inform you that I have cleared Symbiosis entrance Test (set-test). Studio test will be on 11th June (this is conflicting with NIFT's date for group discussion). I wish to express my gratitude to the faculty, timely help I got from the study materials. Thanks once again.

Deepika V Ramani

Pearl Academy 2006

I am Deepika V Ramani Roll No:NT 795. I have joined Pearl Academy of Fashion, New Delhi in the Fashion Design Under Graduate Programme. Although I got admission in Symbiosis, I preferred Pearl. Your guidance for my written and situation Exams were very useful. Thank you. Will keep in touch.


Pearl Academy, 2006

I have taken admission in pearl academy of fashion in Chennai centre. Afd helped me a lot to ignite my creativity. Thanks a lot Sir.

Varshapriya. R

Symbiosis Institute of Design , Pune

I am very thankful to all the members and faculty of AFD for the training given to me. I was successful to get into Symbiosis Institute of Design , Pune. I have opted for Product design.

Ankur Srivastava

Pearl Academy 2006

Hello Afd,

I Ankur Kumar Srivastava got selected in Pearl Academy of Fashion in retail. And I am very thankful to you and your coaching material which you provided me.

Thanking you,

Yours faithfully,

Priyadarshani Pawar

NIFT B.F.Tech Design

Hello Julie Madam,

How are you? Hope you are doing fine.

I just got back from Delhi. I had my counselling for NIFT on the 20th of June. And guess what Ma'am, I got Fashion Design at Hyderabad! I got the design course of my choice though as centre I would have preferred Mumbai due to the distance. But I am very happy and also quite excited! Our term starts on the 10th of July. So I shall be leaving for Hyderabad in the first week of July probably. I would like to thank you for all your help and guidance! Your classes and your teaching was a real boon! I dont know if that really sounds right but in short THANK YOU Ma'am!!

Bye for now, Do keep in touch!!

Priyanka Ann Joshi

NIFT B. F. Tech Design 2005

The comprehensive and complete study materials of the NIFT, of which I was an earnest aspirant . I am extremely thankful to the AFD for the excellent tips and guidance extended to me. AFD is surely a boon to the NIFT aspirants.


Nift 2006

This is Gayatri Sivakumar the one who was there in IGP class in Bangalore. Ok, I'll give u another clue- the girl who cut her finger and scared you.

Thanks for your IGP package and god's grace without which it was impossible for me to secure a rank of 218.I am happy to inform u that I made into fashion communication at Mumbai. Well the classes begin on 10th July and I am excited but nervous. Plz excuse me for this late reply.

Keep smiling and keep busy coaching future aspirants. Hope to see u in future as we all know earth is round BYE.


PEARL Academy

Hi Julie Madam,

Hope you are just fine. I was able to get the IGP package only two days before the second round. I wanted to tell you that I have been selected for pearl. I give its credit to you and AFD. All the packs really helped me. In the situational test i.e., in a group of 5 people, was given to design a chair and table. We made a chair in the shape of a colour palette and table in the shape of scissors. It looked totally cool. Then in the interview I was asked about what we made. They asked me about my famous industrialist, I said I dont know much about them but fashion designers. So they asked me about them. I talked about Manish Malhotra, JJ Valaya. and many more questions. It was fun. They saw my portfolio and then asked me whats the meaning of my name when I was leaving. I told them its deep- anti, antim deep i.e. The last deep. They told me that means when the world falls in darkness, you are the one who will give light to everyone. It felt very good. In this interview I acted very naturally and did not pretend anything and it worked. One thing I have learned is we should be as we are, not try to pretend thinking people wont like you. People like you as you are. Too much of philosophy!!!! Anyway hope to talk to you soon.

Take care,