Question:-
Hello! How are you? I hope you remember me.
I need your help. Our institute has started a new course in
"RETAIL AND EXHIBITION DESIGN" UNDER INDUSTRIAL
DESIGN. Initially it was "DISPLAY ANT EVENT DESIGN UNDER
COMMUNICATION DESIGN". Now they've made it a broader
course they say. Sir initially I wanted to go for product
design but now I am really confused between "retail and
exhibition" and product. I request you to guide me on
that so that I understand both the disciplines clearly before
taking a decision. Also I would know which one interests me
more and if you think you can refer someone to guide me on
this please let me know. I tried searching on the net but
didn’t get a clear picture.
Waiting for your reply,
SHIKHA
NARANG
MIT, PUNE
Answer
:-
Dear Shikha,
Retail
and Exhibition Design course at your institute must be modeled
on the frame work of Design in Retail Experience course at
NID. The Retail sector in the country is booming. The retail
sector requires more and more designers, to bring innovative
and effective designs into the retail space. This course will
teach you to help retailers maximize sales through effective
store design and visual merchandising. This is definitely
a futuristic course, with tremendous potential. The number
of malls opening up will give you a fair idea of the growth
in this sector...
Product
Design is a familiar and popular stream of Design and still
has good job prospects.
Shikha,
you may decide on your options, by looking 'within you' -
Do you tend to look at spaces and visualise what it may hold
or are you the kind of person, who is interested in how and
why things work and how things around you may be improved
in terms of function and usability?
Find
out your area of interest and make your choice. Whatever the
field you choose, you will do well, if you have an aptitude
for it and work hard.
Wish
you all the best!
Julie
James
for
AFD India
